Meet the team & their hacks to create

WHAT DO YOU WANT TO CHANGE IN THE WORLD?

Human connection. I’ve witnessed a massive change in the way humans perceive each other that came hand and hand with the fast evolution of technology. I believe we now live in a world that lacks a sense of community. We grow in so many ways, but we lose empathy and understanding with the other and by proxy with us. My drive for change is in human connection, inspiring people to care, connect, and mostly to understand each other.

WHY BE A PEACH?

BE A PEACH inspires me, which was essential to my WHY.  BE A PEACH it’s a movement that I want to be part of, it’s my contribution to a better world and a more human world, and it’s a place of growth where we learn together in a community with each other and with our clients while we’re having FUN! If I’m spending all my day doing something, I need to have fun, to feel inspired and to grow – And BE A PEACH is all of that.

THE 3 MOST VALUABLE LEARNINGS YOU GOT FROM BE A PEACH SO FAR.

1.HOW TO DEAL WITH FAILURE – this was relevant for my growth as a designer and designer! When you are a designer, you will hear a LOT of no’s because you are connecting your visual with all the ideas of everyone involved. So rarely you get it on your first try, and with Be a Peach, I’ve learnt how to be resilient and have a solution-driven mind. 

2. TO BE GRATEFUL – this is ongoing learning for me. I grew up believing that success was a duty, not a thing to be grateful for. And one day, we start doing meetings to share our ups and downs and something we are thankful for. Of course, they do it amazingly, I still need all weekend to get to 3 gratitudes, but I know that I’m grateful to grow with such beautiful human beings every morning. 

3. ADMIT WHAT I DON’T KNOW –  If you get to a point in your life that you feel there are no more things to learn and you know it all, you’re mistaken. In design, visual expression and communication are constant mutation and innovation of tools. So I’ve learned not to be ashamed of not knowing. When something at BE A PEACH comes up that I don’t have a clue how to do, my answer is – “I don’t know but let me search to find out”. Until now, I had a lot of those moments that I needed to learn more to get the results we’re aiming for even when the deadline is short, and I’m happy to know I will keep on having those moments and sharing that with my team.

HOW DO YOU STAY INSPIRED WHILE WORKING REMOTELY?

A LOT OF MUSIC, if I don’t find the right music, can’t focus. A LOT OF cultures, see a lot of movies, a lot of art. And in case that doesn’t work, I stop for a second and ask myself, “why are you doing this?” “why the world needs this brand or product?” and that’s enough to inspire me because someone took the effort and commitment to create a brand or a product that has a great goal, and I want to help them communicate that and be part of the change that they bring. 

THE BIGGEST HACK TO COMMUNICATE & BUILD RELATIONSHIPS ONLINE

IF YOU’RE NOT SURE – ASK! The best communication online or in-person is open and honest communication. Online you have the disadvantage of not seeing the small details on facial expression or body language when communicating. Because of that, a lot of things are misunderstood or lost. So ask a lot – ask how the person is feeling, ask how their day is going, if you feel attacked by something they say, ask what do they meant with it, ask honest questions to have frank answers and take time to read those answers and to understand the other. Communication is not one-sided, so share a lot also, say if they’ve hurt your feelings, explain what you’re saying and appreciate honesty.