Be a Peach

The Shift

EVERY MONTH A DIFFERENT TOPIC.
TO LEARN. TO REFLECT . TO RECREATE.

CLÁUDIA PEREIRA DELGADO

BRAND STRATEGIST

LIFE MOTTO

BE GUIDED BY YOUR VALUES, NOT GOALS.

WHAT DO YOU WANT TO CHANGE IN THE WORLD?

To inspire people to create from a place of purpose and co-evolution. To contribute to creating a better society based on collaboration and cooperation instead of unlimited growth and competition. If people are aligned with their purpose and work from inner values, we solve most planetary problems.

WHY BE A PEACH?

Because it’s incredible to work with so many amazing people and projects trying to change the world and set new boundaries – for equality, indigenous community, circular economy, solving poverty and uplifting communities. 

And then, there is also how we see life and work together – it’s a playground for creativity, to do good and change the world. It requires a lot of self-development and experimentation! For us, Be A Peach is a practice to build the society we want to live.

THE 3 MOST IMPORTANT LEARNINGS YOU GOT FROM BE A PEACH SO FAR.

CREATIVITY and QUALITY require you to nurture yourself and work from a place of peace – without stress or fear of failure.;

When working with other people being vulnerable, honest and admit failure is the most powerful thing you can do;

People are inherently good and optimistic and full of hope. Be a Peach, and the projects we work with make me believe in many miracles.

Value everything and everyone equality – there is always something you can learn with another person, and everything you found around, even waste, always has an opportunity hidden on it. 

HOW DO YOU STAY INSPIRED WHILE WORKING REMOTELY?

When possible – change the environment to get new stimulus, dance or listen to music out loud or go for a walk while working. Work with people and read stuff with very different points of view of yours so you can open your mind: read and observe various issues, topics,  events happening while you walk, etc. – innovation occurs when we put together very different subjects and see how everything is so interlinked. 

Also: wonder, wonder a lot as Socrates would day “ Wonder is the beginning of wisdom.”.

THE BIGGEST HACK TO COMMUNICATE & BUILD RELATIONSHIPS ONLINE

Be aware of projections;

Stop to mindfully read and analyze what others write to you without being in a rush and let your stress be faster than your reasoning;

Have a weekly session to go through the previous week  – see what  went bad but especially what went well;

Trust & say thank you – acknowledge others effort and growth and your own.